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Notes from running Google Ads and Microsoft Ads accounts spending over $100,000 a day, for lead generation and e-commerce businesses across a range of industries.

September 4, 2026

Microsoft Ads vs Google Ads: Cost, Competition, and Bot Traffic (2026 Data)

Microsoft Ads costs 25-40% less per click than Google Ads, but there's a catch. Real 2026 benchmark data from someone who runs both platforms.