Paid Search & PPC Case Studies
Case studies drawn from real accounts I've managed. Screenshots are watermarked; client names shown only where permitted.
#24 on the Inc. 5000 list (2025)
Health Insurance
iHealthQuotes.com
Context: As Director of Marketing at P7 Ventures, led multi-channel paid search strategy for this health insurance brand across all business units.
Platforms: Google Ads, Microsoft Ads, other PPC platforms, vendors
What I did:
- Led multi-channel paid search strategy, managing vendors and hitting aggressive CPA and volume targets
- Optimized the Google Ads account and launched Microsoft Ads and other PPC platforms to diversify and scale acquisition
- Architected automated data pipelines for real-time ROI tracking and full performance transparency
Result: Scaled the whole lead gen program 5X in 2 years, helping the brand reach #24 on the Inc. 5000 list in 2025
Full infrastructure built from zero
Mental Health
Riverhouse Wellness (riverhousewellness.com)
Context: Built the entire performance marketing infrastructure for a new mental health and substance use disorder treatment brand from scratch, as part of P7 Ventures' behavioral health business unit.
Platforms: Google Ads, Microsoft Ads, vendors, and specialized platforms such as recovery.com
What I did:
- Built the entire performance marketing infrastructure, conversion tracking, and data pipelines from scratch for a new brand launch, using CallTrackingMetrics, Salesforce, and n8n
Result: Reached operational scale within 90 days
Across 6 insurance verticals
Insurance Lead Gen (Multi-Vertical)
Insurance Lead Gen at Scale
Context: As Head of PPC managing insurance lead and call generation across six verticals: Medicare (O65), health (ACA and U65), life, final expense, auto, and home.
Budget scale: $100,000+/day
Platforms: Google Ads (Search, Display, Discovery, YouTube), Bing Ads, Facebook Ads, and dozens of specialized PPC platforms
What I did:
- Built and managed PPC campaigns across Google Ads, Bing Ads, and Facebook Ads for six insurance verticals simultaneously
- Conducted in-depth data analysis using Tableau, QlikView, Google Analytics, and Power BI
- Ran A/B and split tests to identify and act on growth opportunities
- Recruited, trained, and managed a team of PPC specialists
Result: Consistently hit KPI and daily budget targets across all six verticals, and scaled the health insurance vertical by 25X
30,000+ SKUs, cost per order down 2.5x
E-commerce (Home Appliances)
E-techno
Context: Managed paid search for a large e-commerce catalog spanning 30,000+ items in home appliances, plus a wide range of consumer product categories including electronics, home goods, outdoor, personal care, and apparel.
Platforms: Paid Search
What I did:
- Optimized paid search accounts
- Built a Power BI analytics system from scratch, including the data model and reports used for marketing and management decisions
Result: Grew monthly orders by 36x and reduced cost per order by 2.5x
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Updated: August 2026